Day1
Tokyo ▶ Uonuma
From Tokyo to Tranquility
In just 70 minutes from Tokyo, leave the bustle of the city behind and arrive in the serene landscapes of YUKIGUNI. Your journey begins with a stay at a modern luxury inn where contemporary design harmonizes with traditional Japanese architecture. Here, silence and comfort provide the perfect setting to unwind at the start of your adventure.

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From Tokyo to Nature in Just 70 Minutes
01
From Tokyo to Nature in Just 70 Minutes
In only 70 minutes from Tokyo Station, find yourself immersed in Japan’s unspoiled nature. After arriving by bullet train, a private vehicle ensures a smooth and exclusive transfer to your destination — setting the tone for a journey designed with privacy and comfort in mind.

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Modern Luxury Meets Tradition
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Modern Luxury Meets Tradition
our stay will be in a refined retreat that blends modern design with the spirit of traditional Japanese architecture. Surrounded by artful interiors and seasonal cuisine crafted from local ingredients, you will enjoy a seamless harmony of luxury, culture, and comfort.
Day2
Uonuma
Wisdom of Life in YUKIGUNI
Experience the ingenuity of life in YUKIGUNI, where people have long learned to live in harmony with deep winter. Begin the day with a hands-on farming experience at a local family farm, discovering how traditions of resilience and self-sufficiency continue in daily life. Continue to a sake brewery that uses natural snow cellars to preserve and refine its craft. Finally, step into a historic home to taste traditional pickles — flavors born from the art of winter preservation. Each encounter reveals how snow has shaped both culture and livelihood for generations.


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Farming Experience at Uonuma Himitsu Kichi
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Farming Experience at Uonuma Himitsu Kichi
Step into the fields of Uonuma Himitsu Kichi, where local farmers cultivate vegetables without the use of pesticides. Join in seasonal tasks such as tending the soil or harvesting fresh produce, and gain insight into the resilience and ingenuity of rural life in YUKIGUNI. This authentic hands-on experience connects you directly with the land and the traditions that sustain it.

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Strolling Through Uonuma no Sato
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Strolling Through Uonuma no Sato
Operated by the renowned Hakkaisan Sake Brewery, Uonuma no Sato is a charming village-like complex where shops, cafés, and restaurants are scattered across a wide area. Visitors can enjoy leisurely walks, savor local flavors, and browse specialty goods, all while surrounded by the beautiful scenery of Japan’s Snow Country. A highlight is the modern Yukimuro (snow cellar), a nod to YUKIGUNI’s traditional way of preserving food that continues to inspire sake brewing today.

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Heritage Sake at Aoki Brewery
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Heritage Sake at Aoki Brewery
Founded in 1717, Aoki Brewery carries over 300 years of sake-making heritage. The blessings of YUKIGUNI — pure water, clean air, and heavy winter snows — combine with the artistry of the Echigo Toji master brewers to create sake of exceptional character, embodying the depth of Japan’s brewing tradition rooted in its Snow Country.

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Signature Flavors of YUKIGUNI
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Signature Flavors of YUKIGUNI
For lunch, savor the culinary heritage of YUKIGUNI at either Miyanoya Soba or Ryu Sushi — both celebrated establishments renowned for their mastery and tradition. Whether enjoying hand-crafted soba noodles that reflect the simplicity of mountain life or exquisite sushi prepared with precision and care, each offers an authentic taste of the region’s finest cuisine.

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Heritage Preserved in YUKIGUNI
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Heritage Preserved in YUKIGUNI
Step inside a long-established pickles shop that has preserved the food traditions of YUKIGUNI for generations. Here, you’ll sample delicacies born from the ingenuity of winter preservation, flavors perfected over centuries. The building itself, with its solid architecture built to withstand heavy snow, is as much a cultural treasure as the pickles — a rare glimpse into the enduring heritage of Japan’s Snow Country.
Day3
Uonuma ▶ Matsunoyama Onsen
Art in the Satoyama, Rest in a Hidden Hot Spring
Journey into the Echigo-Tsumari Art Field, one of the world’s largest outdoor art projects. Here, contemporary artworks are scattered across rural villages and terraced rice fields, blending daily life, local culture, and creativity in a way found nowhere else. As evening falls, retreat to Matsunoyama Onsen — counted among Japan’s three great medicinal hot springs — where the mineral-rich waters of this secluded retreat offer deep relaxation after a day immersed in art and culture.


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Art Across the Satoyama
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Art Across the Satoyama
Spread across an area the size of Tokyo’s 23 wards, the Echigo-Tsumari Art Field is one of the world’s most ambitious art projects. Contemporary artworks are scattered among rice terraces, villages, and forests, creating extraordinary encounters where rural life and global art intersect. This vast open-air museum not only invites you to discover art in nature, but also stands as an inspiring model of cultural revitalization.

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Private Dawn at the Tunnel of Light
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Private Dawn at the Tunnel of Light
Begin your day with a rare privilege: a private, early-morning visit to the Kiyotsu Gorge Tunnel. Known worldwide for its contemporary art installation, the “Tunnel of Light,” this extraordinary site blends dramatic canyon landscapes with artistic vision. Experiencing it in solitude enhances the sense of wonder, making it a truly unforgettable moment.

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House of Light: A Fusion of Tradition and Contemporary Art
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House of Light: A Fusion of Tradition and Contemporary Art
Step into the House of Light, a masterpiece by world-renowned artist James Turrell. Here, traditional Japanese architecture harmonizes with contemporary art, creating a space that feels both unique and deeply spiritual. While our model itinerary does not include an overnight stay, guests seeking a fully immersive experience may request to spend the night in this extraordinary house.

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MonET: Contemporary Art in the Heart of Satoyama
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MonET: Contemporary Art in the Heart of Satoyama
Discover MonET, a contemporary art museum nestled in Japan’s Satoyama landscape. Inside, a diverse collection of modern artworks invites reflection and inspiration, while the building itself is an architectural highlight. Don’t miss the well-curated museum shop, offering unique art-inspired items to take home.

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Culinary Elegance in Tokamachi
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Culinary Elegance in Tokamachi
Dine at Kaiseki Yuge in Tokamachi, where the rich food culture of a snowbound land comes to life. In this region, harsh winters have nurtured a deep respect for nature’s bounty, resulting in cuisine that highlights each ingredient at its purest. Every dish reflects refinement, seasonality, and a sense of place unique to YUKIGUNI.

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Timeless Relaxation in Matsunoyama Onsen
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Timeless Relaxation in Matsunoyama Onsen
Renowned as one of Japan’s three great medicinal hot springs, Matsunoyama Onsen is celebrated for its exceptionally rich mineral content and therapeutic qualities. Here, you will stay at a renowned Japanese ryokan that embodies timeless hospitality. After dinner, enjoy a leisurely stroll through the nostalgic hot spring town, soaking in the serene atmosphere of this historic retreat.
Day4
Matsunoyama Onsen ▶ Tsubame City
Masterpieces of Japanese Craft
Set out on a journey into Japan’s craft heritage. Begin with a hands-on experience at the Tsubame Industrial Museum, where you’ll hammer your own pattern into a copper tumbler. Continue to the workshop of Tamagawa Nobuo, a Living National Treasure, and marvel at the precision of hand-hammered copperware perfected over generations. The day concludes at a hot spring inn designated as a Registered Tangible Cultural Property, where historic architecture and soothing baths provide a rare opportunity to rest within living heritage.


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Inside the Studio of a Living National Treasure
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Inside the Studio of a Living National Treasure
Visit Gyokusendo, the workshop of Tamagawa Nobuo, designated a Living National Treasure for his mastery of tsuiki-doki, the traditional craft of hand-hammered copperware. Here, you’ll witness the artistry and precision of a master whose work represents the pinnacle of Japanese craftsmanship, and gain rare insight into a cultural heritage preserved at the highest level.

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Crafting Your Own Copper Tumbler in Tsubame
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Crafting Your Own Copper Tumbler in Tsubame
At the Tsubame Industrial Materials Museum, you’ll experience the artistry behind tsuiki-doki—a traditional metalworking technique where a single sheet of copper is hammered into shape. Guided by this centuries-old craft, you will add your own hammered patterns to create a one-of-a-kind pure copper tumbler. It’s not only a hands-on introduction to Japanese craftsmanship, but also the chance to take home a unique work of art made by you.

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Forge Your Own Frying Pan
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Forge Your Own Frying Pan
At a long-established workshop in Tsubame-Sanjo, Japan’s renowned metalworking hub, you’ll craft your own original frying pan. Guided by skilled artisans, shape and finish a piece that is both practical and personal — a functional work of art to take home and use for years to come.

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Craftsmen’s Ramen of Tsubame-Sanjo
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Craftsmen’s Ramen of Tsubame-Sanjo
For lunch, enjoy Tsubame-Sanjo Ramen, a hearty local specialty born in a town of craftsmen. Its rich soy sauce broth is infused with dried sardines and topped generously with pork back fat, creating a bold, satisfying flavor. Originally devised to fuel busy metalworkers, the ramen is crafted to be filling, long-lasting, and deeply comforting — a true taste of Snow Country’s working culture.

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Stay in a Registered Cultural Treasure
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Stay in a Registered Cultural Treasure
Spend the night at a historic hot spring inn designated as a Registered Tangible Cultural Property of Japan. Surrounded by mountains and rivers, the inn’s timeless wooden architecture and soothing baths offer a rare opportunity to experience the elegance of traditional Japan within a living piece of cultural heritage.
Day5
Tsubame City ▶ Niigata ▶ Tokyo
Craft, Spirit, and the Sea
Craft your own fruit knife at the Tojiro Open Factory, experiencing the precision of Japanese craftsmanship firsthand. Then, receive a traditional blessing at the revered Yahiko Shrine, a moment of reflection and serenity. In the afternoon, enjoy a scenic drive along the Echigo Nanaura Seaside Line, where sweeping views open to the Sea of Japan. The journey concludes with a stay in the port city of Niigata, where the presence of the sea and quiet elegance provide a graceful close to your YUKIGUNI adventure.


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Craft Your Own Japanese Knife
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Craft Your Own Japanese Knife
At the Tojiro Open Factory in Tsubame-Sanjo, Japan’s world-renowned cutlery capital, you’ll step into the art of knife-making. Guided by expert craftsmen, create your own fruit knife — a functional piece of Japanese craftsmanship to take home, blending utility with the pride of making it yourself.

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A Sacred Ritual at Yahiko Shrine
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A Sacred Ritual at Yahiko Shrine
At Yahiko Shrine, the grand spiritual center of Echigo, you will take part in a traditional shinto ritual of prayer and purification. Accompanied by the solemn rhythm of drums and chanting, this rare experience offers a profound connection to Japan’s living spiritual heritage in a sacred forest setting.

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Scenic Drive Along the Sea of Japan
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Scenic Drive Along the Sea of Japan
Journey along the Echigo Nanaura Seaside Line, a coastal road offering sweeping views of the Sea of Japan. Rugged cliffs, endless horizons, and the play of light on the waves make this drive an unforgettable highlight. The day concludes with a comfortable stay at a modern hotel in Niigata City.
Prefer a shorter journey into the world of Snow Country craftsmanship and art?
Explore our digest versions designed for a brief yet enriching experience.
Digest Plans
For more details or to book, please contact us




















































