Operated by the renowned Hakkaisan Sake Brewery, Uonuma no Sato is a charming village-like complex where shops, cafés, and restaurants are scattered across a wide area. Visitors can enjoy leisurely walks, savor local flavors, and browse specialty goods, all while surrounded by the beautiful scenery of Japan’s Snow Country. A highlight is the modern Yukimuro (snow cellar), a nod to YUKIGUNI’s traditional way of preserving food that continues to inspire sake brewing today.