About

The Snow Country Tourism Zone (YUKIGUNI), accredited by the Japan Tourism Agency in 2008, invites you to a world where snowfall reaches three meters and traditions are born from snow. This site presents model journeys designed to reveal the culture and nature of Snow Country — adventures that balance authenticity with comfort, and privacy with modern luxury. Private transfers ensure seamless travel, while refined accommodations offer tranquility and elegance. Each plan can also be tailored to your interests, creating bespoke experiences that immerse you in the timeless spirit of Snow Country.

At YUKIGUNI Adventures, every journey is crafted by staff who know the region intimately and have long been trusted within the community. A through-guide accompanies your entire stay, ensuring seamless travel and attentive care, while expert local guides lead each activity with deep knowledge and passion. This combination allows us to offer extraordinary encounters that cannot be arranged elsewhere — from private access to cultural treasures to authentic experiences with artisans and nature. With years of dedication to regional travel, our team brings both professionalism and a warm spirit of hospitality. We also respond flexibly to your requests, tailoring each journey to your interests for a truly personal adventure.